Accountability

OCEAN takes into account the unique political considerations of a government organization. It is imperative to show that every dollar spent on tourism promotion is working diligently, and to provide clear evidence to support such assessments. We recognize that money designated for tourism promotion is in competition with a number of critical public services.

As such, accountability becomes one of the key attributes that OCEAN can bring to organizations such as government tourism clients. The OCEAN response tracking system evaluates every response received from advertising vehicles and measures the relative performance of each advertisement. Campaign responses are an essential (and enduring) metric for success, and OCEAN removes guesswork from the equation. Realistic milestones can then be established for future marketing campaigns.