Driving Responses

Because accountability is so vital, we recommended that all marketing efforts maximize results. Thus, each advertisement or event should be designed to produce a direct response whenever possible. These responses can take the form of requests for information (through various online and offline channels), sweepstakes entries, questions/comments, unique online activities, and many others. Obviously, each advertisement is intended to raise the appeal and awareness of the destination, but at the same time each ad should be designed to generate consumer action.