O.C.E.A.N.   
online client enquiry & analysis network

The OCEAN system is essentially a marketing-focused intranet that can be customized to the specific needs of a company or organization. The system brings together the information and functionality required for comprehensive response tracking and database management. It is securely available at any time of day from any internet connection. For agency and government tourism clients, it establishes and grows a valuable consumer database.

Behind the scenes, the system collects responses from the overall marketing campaign and feeds them into a customized database. On the front-end, it provides an online forum where client and agency staff can review the progress and performance of a marketing campaign. Consumer responses, reach, media/production costs, cost-per-lead, co-op activity, and event traffic are some of the numerous metrics routinely measured by the system. After logging-in, data can be analyzed in real-time, providing valuable insights into which media vehicles are the most successful. The collected campaign contacts can also be "profiled," isolating the best prospects so budgets can be most effectively targeted. The system is completely flexible, and can be modified at any point in a campaign year. Strengths and insights from previous campaigns can therefore be used in new marketing efforts.