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Interactive CD - Case Study:
Scottish Convention Bureau
Aptinet developed a highly successful interactive cd-rom to promote Scotland as the destination for exhibitions, conferences, meetings, incentive travel and corporate hospitality. The cd included downloadable tools for RFP response and information request forms related to availability, amenities, and specialties from each region of Scotland. The cd was so successful that an additional 75,000 copies were pressed over the initial run of 50,000.
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