The internet continuously challenges conventional ways of thinking and operating businesses. IT-related decision-making has become one of the most common yet critical tasks a business manager has to perform on a daily basis. Before taking extended web initiatives, a “future-oriented view” is necessary to avoid investing in something today that will become obsolete tomorrow. Instead of serving as an immediate shortcut to efficiency and effectiveness, IT is a long-term investment, optimizing all business functions and accommodating changing needs as a business entity grows. The future of web technology is characterized by consolidation and centralization. “Thin client side - heavy server side” continues to be the dominating trend in system development. The idea is to provide one centralized application, enabling control over multiple operational areas accessible from remote locations. This practice scales down the lengthy implementation of business management technology into smaller actionable modules, and eliminates the confusion multiple vendors often bring about. With this trend in mind, Aptinet defines the key factors to evaluate web programs. This is also where Aptinet’s core competency comes into play. With a suite of browser-based tools and a supporting cast of hosting and maintenance options, Aptinet can easily centralize web infrastructure and greatly reduce the burden on technology staff.